12+ Years Experience Available Worldwide
I bridge your engineering and marketing teams – making sure that the cool stuff your engineering is building behind-the-scenes each day translates into marketing that focuses and targets real customer issues with data-driven narratives.
I create compelling white papers, case studies, and documentation that turn complex technical features into clear benefits, while driving lead gen strategies and establishing your brand as a thought leader.
From account-based marketing (ABM) for enterprise clients to broad consumer campaigns, I develop and execute cohesive strategies that resonate with the target audience and achieve measurable goals.
I weave narratives around complex tech products to position them within crowded markets by highlighting their unique strengths and targeting real-world customer problems.
Every decision is backed by data. I leverage analytics from Google, HubSpot, and other platforms to track KPIs, in addition to sales data to optimize campaign performance, and deliver clear marketing ROI.
White papers, case studies, technical documentation, and thought leadership content that simplifies complex topics.
Comprehensive B2B marketing strategies including demand generation, ABM, and lead nurturing campaigns.
Consumer-focused marketing campaigns that drive engagement, awareness, and conversions across digital channels.
Implementation and optimization of marketing automation workflows to nurture leads and improve ROI.
Strategic content planning, creation, and distribution across multiple channels to build brand authority.
Data analysis and reporting to measure campaign effectiveness and optimize marketing performance.
“Jerry is an exceptional technical writer, editor, and content marketer. He's been instrumental in our traffic growth from a few thousands to over 2M a month within 18 months!”
“The series of white papers Jerry created for us not only generated a significant number of qualified leads but also positioned us as thought leaders in the cybersecurity space.”
“The integrated B2C campaign for our new product line achieved a 150% ROI, far exceeding our expectations. Jerry's data-driven approach was key.”
“Working with Jerry was a game-changer. His strategic insights and execution on our B2B campaigns were instrumental in us exceeding our quarterly targets.”
“Jerry's expertise in technical marketing was crucial for our SaaS platform launch. He is a true professional and a pleasure to work with.”
“Jerry's ability to create clear and concise API documentation was a huge asset to our development team and our partners.”
“The B2C campaign Jerry developed was a resounding success. He has a deep understanding of the consumer mindset and how to engage them effectively.”
“We saw an 85% improvement in our lead nurturing process after Jerry implemented and optimized our marketing automation workflows. Highly recommended.”
“The marketing automation system Jerry put in place saved us countless hours and significantly increased our sales-ready leads.”
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Jerry James (Consulting)
CGDirector
MSI (Micro-Star Int'l)
Self-Employed
Dota2Traders
Blog
Notes on turning complex technology into clearer positioning, sharper content systems, and pages that help buyers understand what matters.
View all postsWhy technical marketing should earn trust with the engineers, developers, reviewers, power users, and enthusiasts who help everyone else buy with confidence.
Read articleA practical way to turn deep technical expertise into content that is clearer, easier to maintain, and more useful to buyers.
Read articlePick a slot that works for you. The scheduler stays here so you can keep the portfolio in view.
Ready to elevate your technical marketing? Let's discuss how I can help drive growth for your B2B or B2C business.